A complete refresh of Australian luggage company Lanza; repositioning and rebranding Lanza as Sardines, the go-to luggage destination. Infusing vibrance humour to create this trendy travel brand.
Stacked sardines suitcase
Stacked wordmark suitcase
The Chocka suitcase in colour C-Salt
Client: Lanza
This project refreshes previously unknown luggage company Lanza, creating a fun identity that draws inspiration from Melbourne's inner-city culture reflecting the dynamic and diverse lifestyle of its alternative, stylish residents.
Inspired by the infamous idiom ‘packed like sardines’, Sardines the luggage company incorporates this phrase into its branding. The name ‘Sardines’ suggests that the brands luggage can be over-filled and packed tightly making it functional travel gear. Zany illustrations create a lively, engaging identity that resonate with the target audience’s desire for fun, stylish and functional travel solutions. While the vibrant colours evoke a sense of adventure, combined with the travelling fish, Sardines is brand full of personality and likeability making approachable and memorable. This fosters an emotional connection with travelers, never leaving their minds making Sardines the ultimate travel solution.
Mailer box
The Chocka Suitcase swing tag
Brandmark and word mark recycled carrier bag
Stacked repeating word mark recycled carrier bag
